Elsevier – a global scientific publisher – is leading the way in advancing science, technology and health. Core to this strategy is the continuous priority to develop content that covers more domains, show increased quality, offer more features and integrates better with analytics and technology. The goal is to move from content based products and services to answer based services that help customers make better decisions, discoveries, experiments and treatments. To support this strategy, Elsevier has designed an enterprise content model in an evolutionary way that not only covers the existing base of scientific literature, but also allows the adoption of new content and data classes like patents, grants, research data and adaptive learning content.